Digital Marketing Career
Digital Marketing Career

Best Guidance on Digital Marketing Career in 2024

Navigating the Future of Digital Marketing Careers in an Ever-Evolving Landscape

Digital marketing is the marketing of products or services using digital technologies on the Internet. Digital Marketing (What is Digital Marketing) includes the use of display advertising and any other digital medium through mobile phone apps. Today’s era is online, like online shopping, ticket booking, recharge, bill payment, online transactions, etc. We can do many things comfortably sitting at home through the internet.

If we look at the market situation, about 80% of buyers do online research before buying any product or taking a service, in such a situation digital marketing becomes important for any company or business. What is Digital Marketing? Know in detail in the blog.

Digital Marketing
Digital Marketing


  1. What is Digital Marketing?
  2. Benefits of Digital Marketing
  3. Importance of Digital Marketing
  4. Types of Digital Marketing
  5. Benefits of Digital Marketing
  6. B2B Digital Marketing vs B2C Digital Marketing
  7. syllabus
  8. How to do a Digital Marketing Course?
  9. Popular Courses
  10. How many months is the Digital Marketing course?
  11. Foreign Universities to Learn Digital Marketing
  12. Top Indian Digital Marketing Institute
  13. Digital marketing course fees
  14. Ability
  15. Application Process
  16. The application process for UK
  17. Required Documents
  18. Best books for digital marketing
  19. Entrance exams
  20. Career in Digital Marketing
  21. Top Recruiters
  22. Digital marketing salary
  23. FAQs

What is Digital Marketing?

A few years ago, people used to market their goods through various methods like posters, templates, advertisements, newspapers, etc. to sell their goods and deliver them to the customers. But all these activities (means) could attract very few customers, so traders changed the way of marketing their things and nowadays everyone can do online shopping, send or receive money, various types of education-related courses, etc. through their phones. Or you can do it easily from the laptop.

Digital marketing, this term started becoming more popular after the year 2000. When search engine marketing, social media, apps, etc. developed on the internet, this word became common among people. Digital marketing is one in which we can promote our product globally through digital devices like our mobile and computers. In the 1980s, some efforts were first made to establish a digital market but it was not possible. Its name and use finally began in the 1990s.

Benefits of Digital Marketing

Along with knowing what is Digital Marketing, it is also important to know its benefits, which are as follows:

  1. This can be done for very little money. You can start this with INR 100 or even INR 1,000.
  2. We can deliver our advertisements only to those people who need our products or services. Whereas this is not possible in traditional marketing.
  3. Digital marketing is easy to do.
  4. At the same time, we can easily make necessary changes to our campaign.
  5.  The conversion rate is usually good in this. That means people become customers quickly.
  6. There are many job options in Internet marketing.
  7. To reinforce the core concepts of Internet marketing. 
  8. Promoting your existing business website or blog. 
  9. You can better monitor how your SEO team is performing. 
  10. Internet marketers can work from home as a freelancer.

Importance of Digital Marketing

Along with knowing what Digital Marketing is, it is also important to know why it is necessary, which are as follows:

  1. This is the era of technology and in this modern time there has been technical development in everything, the internet is also a part of this modernity.
  2. Today’s society is troubled by a lack of time, so this has become quite necessary.
  3. People can easily get their favorite and necessary goods at their convenience through the Internet.
  4. In the era of Coronavirus, people avoid going to the market, in such a situation it helps the business to deliver its products and services to the people. 
  5. It can show many variants of the same item in a short time and the consumer can immediately pick the one he likes. Through this medium, the time spent by the consumer in going to the market and choosing the product is saved.
  6. Through this, the businessman can also connect with more people in less time and can convey the qualities of his product to the consumer.
  7. You all already know that change is the rule of life, how much change has taken place in the past and present life and today is the era of the internet.
  8. Its demand is being seen very strongly at present. The businessman who is manufacturing his goods is easily delivering his goods to the customers without any third person. This is promoting business.
  9. In today’s time, every person is using Google, Facebook YouTube, etc. through which the businessman shows their products to customers. 

Types of Digital Marketing

Under what is Digital Marketing, the Internet is the only means to do digital marketing, its types are given below-

  • Search Engine Optimization (SEO): It is a technique (medium) that places your website at the top of search engine results thereby increasing the number of viewers. For this, we have to make our website according to keywords and SEO guidelines.
  • Social Media: Social media consists of many types of websites like Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can present his thoughts and feelings in front of thousands of people. As you all must have noticed when we visit these sites, advertisements appear every once in a while. These advertisements may or may not be related to your preferences. 
  • Email Marketing: Email marketing is necessary for every company in every way because any company gives new offers and discounts to customers from time to time, for which email marketing is an easy way of digital marketing. Delivering its products to any company through email is called email marketing. 
  • YouTube Channel: YouTube is a medium of social media marketing through which producers can market their products directly to the people.
  • Affiliate Marketing: Advertising of products through websites, blogs, and links is called Affiliate Marketing. Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid.
  • Apps Marketing: Reaching people by creating different types of apps on the internet and promoting your product through those apps is called Apps Marketing. Nowadays a large number of people are using smartphones. Big companies create their apps and distribute the apps to the people.

Benefits of digital marketing

In What is Digital Marketing, the usefulness of digital marketing is being explained:

  • You can create a brochure on your website and send it to people’s letterboxes advertising your product. How many people are watching you can also be found out?
  • Website Traffic- First find out which website has the highest number of visitors, then place your advertisement on that website so that more people can see you.
  • Attribution Modeling – Through this, you can find out which products people are taking interest in these days or which advertisements they are seeing.
  • How you are communicating with your consumer is important. You can take care of their needs as well as their preferences.

B2B Digital Marketing vs B2C Digital Marketing

What is Digital Marketing? Here B2B business and B2C business are explained in detail:

  • B2B business is a long process. Apart from this, its sales funnel is also bigger. In this, policies related to digital marketing are made keeping the customers in mind. Whereas in B2C, more attention is given to short-term offers. It depends more on the process of messaging.
  • Deals in B2B are based on logic and evidence. On the contrary, in B2C digital marketing, emotional value matters. It focuses on providing a good purchasing experience to the customer. So that customers come again and again for shopping.
  • Decision-making in B2B requires more than one input. Digital marketing tools that handle these inputs depend on the process of sharing and downloading. On the contrary, in B2C, customers prefer to be associated with a single brand.


Along with knowing what is Digital Marketing, it is also important to know its syllabus. Although the actual syllabus offered for digital marketing courses will vary primarily according to the course level as well as the institute, some core topics are covered in such courses at all levels. Here is the list of major topics covered under Digital Marketing Syllabus:

  • Introduction to Digital Marketing
  • SEO optimization
  • Introduction to CRM
  • Email Marketing
  • Competitor and Website Analysis
  • market research
  • Content Creation, Management & Promotion
  • Introduction to Web Analytics
  • mobile marketing
  • social media marketing
  • Digital Marketing Budgeting, Planning & Forecast
  • Digital Marketing Project Management
  • Product Marketing (Facebook, Instagram, Google Ads) 
  • Affiliate Marketing
  • Website Data Analytics
  • Paid Ads Optimization Strategies 
  • Neuromarketing Fundamentals 

How to do a Digital Marketing course?

Digital marketing courses can be done both online and offline. In the online medium, you can do free certified courses from Google, and in the offline medium, you can do the course from any good institute in your city. You can learn this course for free from Google while sitting at home. For this you have to go to these two websites-

  1. Google Digital Unlocked
  2. Google SkillShop

Both of these are Google’s websites from where you can easily learn while sitting at home, below are some important points-

  1. Through both these websites of Google, you can learn this course without any fees. 
  2. When you finish the course from here, you are also given a certificate from Google. This certificate has more importance than others.
  3. With Google Digital Unlocked, you can learn the basics of digital marketing, that too in both text and video formats. From here you can understand the nuances of digital marketing very well.
  4. To unlock the courses, you will need to sign up with your Google account. 
  5. After signing up, you will get the details of the courses, which will have 26 modules whose duration will be 40 hours.

Popular Courses

There are many courses in digital marketing, which have different specialists. The list of such top courses is given below-

  1. CDMM
  2. THIS
  3. SMM
  4. E-mail Marketing
  5. Inbound Marketing
  6. Growth Hacking
  7. Web Analytical
  8. Mobile Marketing

With the help of AI Course Finder,  you can select the courses of your choice and the top universities related to it.

How many months is the Digital Marketing Course? 

The certificate course in Digital Marketing is 3 to 6 months. Bachelor courses like BBA etc. are of 3-4 years. The graduate course in Digital Marketing is 2 years.

Foreign Universities to Learn Digital Marketing

The list of foreign universities is as follows:

  • University of British Columbia
  • University of Alberta
  • McMaster University
  • University of Waterloo
  • Simon Fraser University
  • Laval University
  • York University
  • Ryerson University
  • Ontario Tech University

You can get the opportunity to be part of the world’s first and largest online university fair through UniConnect  , where you can connect directly with a representative of the university of your choice.

Top Indian Digital Marketing Institute

Below are the names of digital marketing institutes-

  • Simplilearn, Bangalore
  • AIMA- All India Management Association, Delhi
  • DSIM- Delhi School of Internet Marketing, Delhi and Bangalore
  • Learning Catalyst, Mumbai
  • Digital Vidya, branches all over India
  • New Delhi YMCA, Delhi
  • Zica, Indore
  • Institute of Digital Marketing-IDM, Mumbai
  • Internet Marketing School, Kolkata

Digital Marketing Course Fees

The fees you pay for doing a digital marketing course vary from college to college. As an estimate, the fees for a digital marketing course can range from INR 15-60 thousand.


The common qualifications for digital marketing courses are mentioned below –

  • To Get Admission in Bachelor’s Courses, the Candidate must complete 12th in any stream from a recognized board. 
  • Some colleges and universities also conduct entrance examinations. SAT or ACT scores are required for bachelor’s degrees abroad.
  • Masters courses require that the candidate has obtained a Bachelor’s degree in any stream from a recognized university or college.
  • Some universities conduct entrance exams for admission to master’s courses, only after this you can be eligible for these courses. Some universities abroad require GRE scores for master’s.
  • Also for abroad, you need an IELTS or TOEFL score in addition to the above requirements.

Application Process

The application process for Digital Marketing course is given below-

  • The candidate must have completed 12 years of basic education. Must have passed 12th (any stream).
  • To do this course, first you have to apply for the entrance examination.
  • Students will have to give the exam through online or offline mode.
  • Students will be analyzed on the basis of marks obtained in the entrance examination. A merit list of shortlisted students will be released.
  • Some colleges also offer admission through Group Discussion (GD) and Personal Interview.

The application process for UK

To Get admission to a Bachelor’s degree, you will have to go to the UCAS portal and register. From here you will get the user ID and password. To Get admission in Masters, you will have to register on the official website of the university. Then from there, students will get a user ID and password.

  • Sign in to the account with the user ID and fill in the details.
  • Check the course curriculum and required qualifications.
  • Click on the application form of your university.
  • First of all, you have to do a new registration through email or phone number.
  • After account verification, log in and fill in personal details (name, gender, father’s name, mother’s name, date of birth).
  • Fill in the academic details and upload the required documents.
  • Finally, pay the application fee.
  • Then submit your application form.
  • Some universities invite you for a virtual interview after selection.

Required Documents

The required documents given below are as follows:

  • Academic Transcript
  • Scores of IELTS / TOEFL / GMAT / GRE etc.
  • Scanned copy of the passport
  • SOP (Statement of Purpose )
  • LOR (Letter of Recommendation)
  • CV/ Resume

Best Books for Digital Marketing

Digital Marketing is a popular course and there are lots of books available online and in the local markets. Here are some best books from which you can get a lot of information about digital marketing-

1. Digital Marketing for Dummies by Ryan Deiss & Russ HenneberryBuy Now
2. New Rules of Marketing and PR by David Meerman ScottBuy Now
3. The Art of SEO by Eric Enge, Stephan Spencer, Jessie StricchiolaBuy Now
4. Digital Marketing 2020 by Danny StarBuy Now
5. Epic Content Marketing by Joe PulizziBuy Now
6. Learn and earn from digital marketingBuy Now

Best Guidance on Digital Marketing Career in 2024

Digital marketing is an ever-evolving field that offers tremendous career opportunities. To excel in this industry, it is crucial to stay updated with the latest trends, strategies, and techniques. Two highly recommended books for enhancing your digital marketing skills are Digital Marketing 2020 by Danny Star and Epic Content Marketing by Joe Pulizzi.

These insightful resources will provide you with valuable knowledge and insights to thrive in the digital marketing landscape. Take advantage of these resources and boost your digital marketing career now.

Entrance Exams

The names of the entrance examinations for the Digital Marketing course are given below-

  1. Undergraduate level
  2. YOU EAT
  4. NPAT
  5. B-MAT
  6. DSAT
  7. Post-graduate level
  8. CAT
  10. SNAP
  12. CMAT

Digital Marketing Jobs

Along with knowing what is Digital Marketing, one should also know what career profiles can be there in it, which are given below-

  1. Content Marketer
  2. Copywriter
  3. Conversion Rate Optimization
  4. PPC Manager/Executive
  5. SEO Executive/Manager
  6. SEM Manager/Expert
  7. Social Media Manager/Executive
  8. E-Commerce Manager
  9. Analytical Manager
  10. CRM & Email Marketing Manager
  11. Web Designer/ Developer and Digital Marketing Manager/Director
  12. SEO Executive/Manager 

Top Recruiters

After knowing what is Digital Marketing, now the names of top recruiters are given-

  1. Google
  2. Facebook
  3. iProspect India
  4. WATConsult
  5. Webchutney
  6. Wonderful India
  7. Quasar Media
  8. Pinstorm
  9. Strat
  10. BBC Webwise

Digital Marketing Salary

Digital Marketing Salary

Digital Marketing Salary

After knowing what is Digital Marketing, now comes the turn to know the job profiles and salaries available, which are present below-

job profilesAverage annual salary in India (INR)
digital marketing manager6-7 lakhs
SEO Specialist4-5 lakhs
social media manager5-6 lakhs
Content Marketing Specialist4-5 lakhs
Pay Per Click or SEM Analyst3-4 lakhs
content writer3-4 lakhs


What do you understand by digital marketing? 

The reaction of marketing one’s goods and services through digital means is called digital marketing.

What is the fee for a Digital Marketing course? 

To pursue a digital marketing course, you may have to pay fees ranging from INR 10,000-60,000 annually.

How many types of digital marketing are there? 

Search Engine Marketing (SEO), Social Media, Email Marketing, YouTube Channel, Affiliate Marketing, etc.

Why is Digital Marketing Important? 

Through this, you can easily deliver your product or service to the customers in less time. In this way, there will be profit in your business. Through this, you can earn profits worth lakhs of rupees from your business.

How many types of Digital Marketing are there?  

The following are the types of digital marketing:
1. Search Engine Optimization
2. Social Media
3. Email Marketing
4. YouTube Channel
5. Affiliate Marketing
6. PPC Marketing
7. Apps Marketing

How many months is the Digital Marketing Course?  

The certificate course in Digital Marketing is 3 to 6 months. Bachelor courses like BBA etc. are of 3-4 years. The graduate course in Digital Marketing is 2 years. 

Hopefully, you have got all the information about what is digital marketing. If you also want to do a Digital Marketing course from abroad then call Leverage Edu experts today at 1800 572 000 for a 30-minute free session.

About The Author

Kunal Gaurav

👉 Kunal Gaurav, a prolific author behind the “Technosafar” Digital Marketing Blog, passionately delves into a diverse range of topics including SEO, Google Ads, SMO, SEM, SMM, Adsense, Affiliate Marketing, Hosting, Domain, and SEO Tools and Many More. With insightful expertise, Kunal crafts engaging posts that illuminate the intricate nuances of digital marketing, empowering readers to navigate the ever-evolving online landscape.