What is Youtube SEO?
When you take the time to create engaging video content, you want to make sure it reaches the widest possible audience. The best way to do this is to optimize your videos with YouTube SEO.
To learn more about how to properly optimize video content for your YouTube channel, read our guide below with 15 tips to help your videos rank.
Let’s read Or, if you prefer video, you can watch the video version of this blog post below:
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What is Youtube SEO?
Before moving ahead, let us first understand what is Youtube Seo.
YouTube SEO includes optimizing your channel, video playlists, metadata, video descriptions, and the videos themselves. You can optimize your YouTube videos for search within and outside of YouTube.
An important element of YouTube SEO is using the effects of your video’s text in the form of transcripts, closed captions, and subtitles.
The logic behind the YouTube Algorithm
While Google uses backlinks and other parameters to evaluate content quality, YouTube doesn’t have such a luxury, so you have to rely on audience preferences.
There are five important Youtube Video ranking factors:
Number of subscribers after watching the video
Number of shares on social media platforms
Click-through rate (CTR)
Audience engagement is one of the many ranking signals that YouTube uses in its algorithm.
Your Youtube Videos: Youtube SEO For Beginners
Ready to start getting your YouTube videos ranked at the top of the search results? Here are 15 tips to help you scale up your YouTube marketing efforts. Scroll down and know that Youtube Seo Kaise Kare.
1. YouTube Keyword Research
The process begins with the first step of creating a broad list of potential keyword research. The next step, find the best keywords from your list. How? Let’s understand it.
The easiest way to do this is to use YouTube’s search suggest feature. All you have to do is type a word or phrase in YouTube’s search bar and YouTube will provide you with a bunch of keywords related to what you typed. How do you know these keywords are the most popular?
Be sure of this as these are the words people actually typed into YouTube. So, there is no need to doubt whether they are popular or not, just relax. If YouTube provided you with the list, they are 1000% popular.
Alternatively, a simple tip is to find a popular video related to your topic and use the same keywords that appear in that video. Pay attention to the keywords used in its title, description, and video tags. Easy isn’t it?
To see the tags for a video, try a Chrome extension like TubeBuddy.
A screenshot of TubeBuddy’s YouTube extension showing video tags.
youtube traffic source
The YouTube Search Report can also help you find some of the best keywords from your YouTube traffic source.
This report shows all the keywords that YouTube users have searched for your videos, making it a great resource. You may find that you already know most of the keywords, however, you may also come across many that you didn’t know about before.
The second obvious step is to find the best keywords from the created list. Targeting keywords with low competition is more profitable.
This strategy works best for channels that do not have many subscribers because in this case, choosing competitive keywords will push your video into search results. Therefore, a better strategy would be to choose keywords that do not have much competition.
Most of the views on YouTube videos come from YouTube platforms only, but you can get 3-5 times more views in Google if you optimize your YouTube videos around keywords whose videos already come up in results in Google.
A screenshot of YouTube video results in Google.
As you probably know, keyword optimization is a major part of YouTube SEO. So, if a video has been viewed thousands of times, it is likely that the video has been optimized around a popular keyword.
Read Also: Best Easy Ways To Make Money Online In 2023
2. Youtube Optimization
A simple tip is that if YouTube understands that you are putting your target keywords in your video, they will “notice” it.
And because you’re mentioning exactly the keyword your video is optimized for, YouTube will easily understand that your video is related to that term.
Your video title should be at least 5 words, try to include your keywords without stuffing. Your video description helps YouTube and Google understand the context of your video and helps you rank higher.
Here’s how Visme does it for video-targeting keyword-type infographics.
A screenshot of the YouTube description in the video editor.
Some easy tips for video descriptions:
Include your keywords in the first 25 words of the video description
Make a description of the video in at least 200 words
Include your keyword at least 2-4 times without stuffing
Tags are not very important but don’t ignore the tags.
Some easy tips for using tags for your videos:
Put an exact target keyword in the first tag
Include different variations of your keyword or phrase
Create some tags related to other topics that your video covers
3. Increase comments on your videos
A good way to increase your video rank and popularity is to ask your viewers to comment. How can you do this?
End your video with a question to get people commenting and start a discussion. If a lot of comments come on your video, then it tells YouTube that it is a popular video.
Another thing you can do is to get more subscribers. This is one of the algorithms used to rank videos. For YouTube, this is very important for ranking your videos. This has more value than comments because subscribing means they will see your upcoming videos regularly.
So, when talking to your audience, ask them to subscribe instead of just commenting or liking.
4. Pay attention to the quality of your videos
It all makes sense because your viewers are with you to watch your video, so provide them with good quality. Increasing video quality will help you increase your search performance.
We’re not asking you to get the best studio in the world, but with a little investment and training, you can increase the quality of your videos. You can shoot decent videos with their mobile phones with proper lighting (try using it with a tripod).
All you need is to shine the light directly on the video subject. And don’t forget the microphone. Trust me with a small investment of $100 to $200 you can make an amazing video. You will definitely see an improvement in your video ranking.
Youtube Video Rank Checker:
- TubeBuddy: TubeBuddy offers a video rank tracker as part of its comprehensive YouTube toolkit. It provides insights on video rankings for specific keywords and helps optimize your video SEO. (Website: tubebuddy.com)
- VidIQ: VidIQ is a popular YouTube analytics and SEO tool that includes a video rank-tracking feature. It offers keyword research, competitor analysis, and other valuable insights to help improve your video rankings. (Website: vidiq.com)
- Ahrefs: Ahrefs is a comprehensive SEO toolset that includes a YouTube rank tracker. While it is primarily known for backlink analysis and keyword research, it also provides video rank tracking to monitor your video’s position in search results. (Website: ahrefs.com)
- Serpstat: Serpstat is an all-in-one SEO platform that offers a range of tools, including a YouTube rank tracker. It helps you track the rankings of your videos for specific keywords and analyze their performance. (Website: serpstat.com)
- Rank Tracker by SEO Powersuite: SEO Powersuite’s Rank Tracker is a desktop-based tool that allows you to track your video rankings on YouTube and other search engines. It provides detailed reports and offers features like keyword research and competitor analysis. (Website: seopowersuite.com)
- Rank Ranger: Rank Ranger is an SEO and digital marketing platform that offers a YouTube rank tracker among its features. It allows you to monitor your video rankings, analyze their performance, and track progress over time. (Website: rankranger.com)
- YTCockpit: YTCockpit is a YouTube keyword research tool that also includes a rank tracker. It helps you find profitable keywords, track your video rankings, and optimize your SEO strategy. (Website: ytcrockpit.com)
These are just a few examples of YouTube video rank checkers available. Each tool has its own unique features and pricing plans, so you can explore them further to find the one that suits your needs the best.
5. Design an Attractive Thumbnail
Thumbnails can also impact your SEO. Maybe not directly, but they definitely affect your clicks, which indirectly means better SEO.
A thumbnail helps a person decide whether they want to watch the video or not. So, make sure your thumbnail is impressive and gives viewers a clue as to what your video is about, thereby driving interesting interest and hence clicks.
You can easily design an attractive thumbnail that will make users want to click on your video with Visme. Start with a template like the one below.
A purple and white YouTube thumbnail template is available in Visme.
Customize this template and make it your own!
edit and download
6. Add captions to your videos
Adding captions to your video content is important for a few reasons – both for reach as well as for reaching a wider audience.
Not everyone can listen to your video and not everyone wants to watch video content with sound.
Be sure to add captions to the audio transcript of your video. The transcript is essentially automatically keyword-optimized for your topic, which makes it very useful for YouTube SEO.
After you’ve transcribed your videos, consider using that transcript to boost SEO by creating useful, shareable content. Some uses of video transcript include:
- Infographics / Factsheet
- white papers
- Website copy
7. Create Links for Your YouTube Channel
Keep in mind that for the best results of YouTube SEO, you need to get links to both your YouTube channel and your individual videos.
These inbound channel links help YouTube recognize that you are an authority in your niche.
8. Promote Your YouTube Channel
This one is pretty self-explanatory. YouTube is a social channel, so to increase YouTube SEO, you need to share your videos on as many social media channels as possible and even YouTube alternatives (Facebook, Twitter, Linkedin, or even Quora). Needed.
If you include an attractive description including keywords, Facebook can help you get a lot of traffic. Cross-posting your YouTube videos to various social media platforms is one of the strongest and most practical strategies for maximum views and SEO.
Sharing on social media is more than just views. When you share on social media, you will also be working to build links to your channel and strengthen your social presence.
If you want to document a better multi-channel marketing strategy, you can use a marketing plan template like the one below. A social media marketing plan template is available in Visme.
Customize this template and make it your own!
edit and download
9. Use Email Marketing
By using email marketing, you can send emails to more and more people and get countless views on your content. All this is important for good YouTube SEO.
Take a look at this example from Visme sharing a YouTube video in an email newsletter to see how you can take advantage of this strategy.
A screenshot of Visme’s email newsletter sharing a YouTube video.
10. Embed Your Video
A good strategy is to embed your YouTube videos in blog posts and landing pages. Make sure A/B testing is the best place to take your videos on your pages.
This serves two purposes. Firstly, it exposes your video to more viewers. Second, it will increase engagement with your audience.
Visme makes an effort to include a YouTube video in almost every published article, embedded in a cute video player as you can see below.
11. Keep an Eye on Competitors
It’s important to keep an eye on your competition to see what they’re doing. In your research, you can find what keywords other competitors are using in your topic. Use those keywords in your own videos and keep track of how your videos are performing.
12. Use YouTube for Keyword Research
Google is an important platform for keyword research, but YouTube is another great platform for keyword research the other way around. Use YouTube’s search bar to auto-generate the most popular keywords.
For example, start typing “YouTube SEO”, and take a look at the suggestions the search box brings up. These suggestions are actual phrases people use to search, so it’s a smart strategy to use them for your videos as well.
A screenshot of how YouTube search results can be used for keyword research.
13. Increase Your YouTube Video Viewing Time
View time is an important YouTube metric. When your video’s watch time is high, it means that people are liking the videos you are showing.
This shows YouTube’s algorithms that you’re producing high-quality videos, giving the platform a big incentive to show your content to more viewers.
14. View Your YouTube Analytics
Your YouTube Analytics provides a number of handy reports that you can use to easily analyze how your videos are performing. Check the Engagement tab to see how many minutes people are spending on your videos.
Your watch time report is useful for tracking fluctuations in your user engagement. If your watch time increases or decreases, you may want to investigate what might have happened.
A screenshot of YouTube analytics.
You can also measure overall user engagement using the YouTube Engagement Report. YouTube offers nine engagement reports to help you measure your overall performance.
For example, the Subscriber report shows you how many subscribers you gained or lost. And the Shares Report monitors how much your video has been shared using the Share button on YouTube.
Take a look at each report regularly to monitor your YouTube SEO.
15. Create Catchy Intros and Outros
One final idea for boosting your YouTube SEO is to make sure you have catchy intros and outros for all of your YouTube videos.
Your intro should grab attention and reel your viewer in to watch the rest of the video. Your outro should help drive viewers to your other video content, keeping more people on your channel for longer.
Find an outro template that you can customize and add to the end of your YouTube video. Here’s an example of what it might look like below.
A YouTube video outro template is available in Visme.
Customize this template and make it your own!
Edit and download
Get started optimizing your YouTube videos
If done strategically, YouTube SEO can be easy and doesn’t require much technical knowledge. Apart from optimizing your title, description, and tags, the most important part is to attract the audience.
Focus on creating content that provides value to your audience and keeps them engaged. If your videos have a unique quality and uniqueness, then your videos can easily become very popular on YouTube.
Start creating your own social media videos, and don’t forget to subscribe to Visme’s YouTube channel too!