Google Ads
Google Ads

Google Ads in 2024 | Best Step-By-Step Tutorial

What is Google Ads? How to create account and create an Advertisement 

At present, every smartphone user must know about Instagram, Facebook, but very few people know about Google Ads (What is Google Ads) , every smartphone user should know about it only because only then every person will be able to move forward with technology

At present, different Google products and services are available in Android phones such as Google AdSense , Play Store, YouTube etc. Out of these, Google Ad is also a product of Google, which has become necessary for every businessman at present because the entire market has come online today.

In such a situation, Google Ad is customers, that is why Google Ad is a very important tool for people working online and for business ahead .

About which every online user should know because this will increase your digital knowledge and will prove to be very beneficial in your career as well. So what is Google Ad now? Let’s start knowing and understanding all the information related to it in detail.

Read Also: Best Explanation How to Do Keyword Research in 2023

What is Google Ads?

Google Ads is a type of Google’s Paid Advertising Program , with the help of which we can easily reach any product or service of our business to the customers interested in them, before 2018 it was known as Google AdWords but after 2018 Google changed its name to Google Ad .

Google Ad is such a Paid Advertising Program which is based on Pay Per Click , which means that when a customer clicks on the advertisement placed by you, only then you will have to pay money to Google Ads, if we understand it in simple language, then Google Ad is a platform on which we can deliver our product or service to its interested customers by investing money.

At present, Google Ads are the most trusted Advertising Program as compared to other Paid Advertising Programs like Instagram Ads, Facebook Ads because through Google Ads we can reach our Product or Service only to the people interested in them and Google Ad is the best way to reach High Quality Audience .

Google Ads Networks

Google Ad mainly includes two networks, in which the first is the Search network and the second is the Display network, so let us understand them in detail –

1. Google Search network.

This type of search is a type of group of related websites, where advertisements appear. When we place advertisements in the Search network, then our advertisements are shown in the search results of sites like Google Maps and Google Shopping.

Under this, Search ads, Call only ads, Dynamic Search Ads are shown which are often seen as Label ads in the Search Result page.

2. Google Display network.

This is a type of a group of more than 20 lakhs Websites, Apps, Videos, i.e. Display network ad is shown on YouTube, Android Apps, Websites. Ads coming on Display network are especially in formats like Text, Video, Images.

How does Google Ads work?

Google Ads are based on Auction System, according to this, Google Ad works, if you understand in Detailed. Advertiser’s ads are run by checking all these criteria, how much competition is there on an ads pattern, which advertiser is setting how much bit and how much is the quality score.

The higher the Bit Amount and Quality score of the advertiser, the better and higher the position is given, that is, on the basis of Bit Amount and Quality score, it is decided that at what number your ads will be shown, the advertiser whose ads are at the top is the most visited.

Quality score is a type of Google Rating that Google gives to an advertiser’s ad based on the relevance of keywords and Pay Per Clicks. The advertiser whose ad has the highest quality score is shown at the top and first.

Note – How much will be the cost of AIDS, it depends on the competition and industry of your Keyword, like if we talk about the financial sector, then it is the industry with the most money, then the cost of AIDS is also the highest in this.

Google ad manager is an ad exchange platform that was introduced by Google on June 27, 2018. It combines the features of Google’s two former services, DoubleClick for Publishers (DFP) and Ad Exchange (AdX).

Through Google Ad Manager, you can use Google Adsense, Ad Exchange, AdMob, etc. simultaneously from one platform. That is, you can manage the ads of your website, mobile application from a single platform.

It has two (free and paid) versions which are as follows.

  • Google Ad Manager (Free)
  • Google Ad Manager 360 (Paid)

Google Ad Manager is the free vserion of this online ad management software and is recommended for small businesses. Whereas, google ad manager 360 is its paid version which is for big size business.

What is the difference between Google AdSense and Google ADS?

Many people do not know what is the difference between Google Adsesnse and Google ADS, both are products of Google but they are completely different from each other –

Google AdSenseGoogle ADS
Publishers earn money from Google AdSense.Advertisers invest their money on Google ADS.
Google AdSense is only for Publishers.Google Ads are only for advertisers.
Publishers show advertisers’ ads on their websites, apps, and YouTube videos through Google AdSense .Through Google AD, Advertisers get their ads shown on Publishers’ Websites, Apps and YouTube Videos .
This is a type of Ad Network.This is a type of Paid Advertising Program.

How many types of Google Ads Campaign are there?

Google Ads Campaign
Google Ads Campaign

There are mainly 5 types of ad campaigns in Google Adword, with the help of which the advertiser can promote his product or service, which are as follows –

1. Search Campaign.

This is a type of Search Campaign through which Advertiser can run Text Ads and can bring Traffic to their websites.

2. Display Campaign.

This is a type of Display Campaign, often you have seen Ads with Images on websites, while there are Display Campaigns, the same type of Display Campaigns appear.

3. Video Campaign.

This is a type of Video Ads. You must have seen Skippable and Non Skippable Video Ads coming in YouTube videos, this is Video Campaign.

4. Shopping Campaign.

You must have often seen that when you search about a product, the product related to it appears at the top and advertisements are written in it, this is where Shopping Campaigns happen, through this we can list our product on Google.

5. App Campaign.

These campaigns are dedicated to Apps, through this we can increase the users of our Apps.

How to create Google Ads account?

If you want to create an account on Google Adwords, then follow the steps given below carefully –

Step 1. To create an account in Google Adwords, first go to

After that the login page of Google Ads will open in front of you, from which you have to click on Get Started.

Step 2. After that a new page will open in which you will find the option of Switch to Expert mode at the bottom, click on it.

After which another page will open, in which the option of Create an account without a campaign will be found at the bottom corner, click on it.

Step 3. Now after doing all this a page of Confirm your business information will open

In which you select the information related to Billing Country, Time Zone, Currency and click on the option of Submit.

Step 4. Now your account has been created, now finally a Congratulations! You’re all done. page will open

In which to click on Explore Your Account, now Google Ads Dashboard will open in front of you.

In this way, you can easily create an account in Google Ads.

Google Ads Setting

Setting up Google Ads can be a powerful way to reach your target audience. Here are the steps to optimize your Google Ads settings for the best results:

1.) Define Your Clear Objectives

Start by determining your advertising objectives, whether it’s increasing website traffic, generating leads, boosting sales, or promoting brand awareness. Having clear goals will guide your entire campaign setup.

2.) Keyword Research:

Conduct thorough keyword research to identify relevant keywords that align with your products or services. Use tools like Google Keyword Planner to find high-quality keywords with sufficient search volume and low competition.

3.) Campaign Structure:

Organize your campaigns into well-defined ad groups based on similar themes or products. This allows you to create targeted ads and improve ad relevance for better performance.

4.) Geographic Targeting:

Use location targeting to reach your desired audience based on geographical locations. Focus on areas where your products or services are in demand to maximize campaign effectiveness.

5.) Budget and Bidding:

Set a daily or monthly budget that aligns with your advertising goals. Choose between automatic or manual bidding strategies based on your expertise and willingness to manage bids.

6.) Ad Extensions:

Utilize ad extensions, such as site links, call extensions, and location extensions, to enhance your ads and provide additional information to potential customers.

7.) Ad Creative:

Craft compelling and relevant ad copy that incorporates your target keywords and encourages users to take action. Test different variations to identify the most effective messaging.

8.) Landing Page Optimization:

Ensure that the landing pages your ads lead to are optimized for the targeted keywords and provide a seamless user experience. A relevant and user-friendly landing page improves ad quality and increases conversions.

9.) Conversion Tracking:

Implement conversion tracking to measure the success of your campaigns accurately. Track actions like form submissions, purchases, or sign-ups to understand which campaigns are driving the most valuable results.

10.) Monitor and Optimize:

Regularly review the performance of your Google Ads campaigns. Analyze key metrics, make data-driven adjustments, and optimize your ad campaigns to achieve the best possible results.

By following these steps and continuously refining your Google Ads strategy, you can create highly effective campaigns that reach the right audience and drive meaningful results for your business.


Now you must have understood that Google Ads is a type of product through which we can promote our product or service. We hope that you have learned a lot by reading this article and what is Google Ads? Must have known this, if you have any question related to this, then you can write in the comment below.

Also share this article on popular social media like Twitter, Facebook so that other people can also get information about Google Ads.

About The Author

Kunal Gaurav

👉 Kunal Gaurav, a prolific author behind the “Technosafar” Digital Marketing Blog, passionately delves into a diverse range of topics including SEO, Google Ads, SMO, SEM, SMM, Adsense, Affiliate Marketing, Hosting, Domain, and SEO Tools and Many More. With insightful expertise, Kunal crafts engaging posts that illuminate the intricate nuances of digital marketing, empowering readers to navigate the ever-evolving online landscape.